Get the clients who are already looking for you.
Clients, on your terms.
You've built a business that solves real problems for real clients as an online service provider, coach, consultant, agency owner.
That's supposed to mean you decide when your next client shows up.
Control over how you get clients is your right — not something you outsource and hope works out.
Instead you're checking your inbox for referrals, posting on social media you're sick of, or paying a PR agency that isn't delivering.
Those folks are already looking for what you sell.
They just can't find you in the weeds of the Internet. Outbound is how you go find them.
I've watched this exact pattern show up over and over with my clients over the last decade:
You know exactly who your best client is.
For years, you've been saying you'll build a content strategy — thought leadership, blogs, that whole plan. Or you're deep in the social media grind, hating the relentless hunger of it.
Both methods aren’t giving you what you need:
Enough conversations with the right-fit people you can help.
Because once you get someone on a call — or you’re in front of the right audience with a webinar or on a podcast — you close at a high rate.
Biggest thing is…
You’ve witnessed the power of a relevant cold email or a partnership pitch that unlocks an audience to get new clients.
Rather, you hate every version that you've tried:
This isn’t unique just to cold sales emails, naw.
You also hate:
- pouring hours into social media for little-to-no results
- the PR agency refusing to show you their pitches (or at least, insight into their data!)
- your research hours eaten up hunting for affiliates, conference, podcast, and summit opportunities
You loathe the partner outreach scattered across your inbox, to-do lists, pile of Post-It notes, a spreadsheet, and Google Drive with no real way to track who you've even pitched.
What you have is a problem with how the strategy is executed on.
Not a problem with the strategy.
Maybe it's because you never learned the right approach to feel-good cold emails, so you switch to other channels to get clients.
open rate on WARM cold emails — across 100 cold emails and partnership pitches.
reply rate — more than 4x the 20% open and 15% reply you'd get from typical cold email.
Half of those replies from WARM cold emails come back positive, and 80% of those turn into an actual client or partnership.
Two systems. One for cold emails, one for partnerships.
I've run this business for 10+ years, about 13 hours a week, while collaborating with people like Joanna Wiebe, Rob Walling, Sujan Patel, Selena Soo, Tarzan Kay, and Chanti Zak.
What a few of them have to say:
“I got a 33% response rate on THE FIRST DAY.”
“I’m booking discovery calls left and right, my pipeline is full, and my system is almost automatic now.
I didn’t know cold emailing could work this well, or get me new clients this quickly.”
“Her framework is a moneymaker.”
“In total, I've booked $32,300 in new clients from sending cold emails using Laura's process. Her framework is a moneymaker for any entrepreneur. ”
“Laura’s the obvious go-to for business emails (especially the cold variety).”
“There’s huge ROI for email copy… unless you get it wrong. That’s why we love Laura.
She’s had soooo much experience writing and testing emails that ‘getting it wrong’ just isn’t an option for her.”
“Laura is a solid copywriter, who assisted with several major projects and launches.”
I’m very grateful for her help!”
Not sending cold email?
Same principle, different mechanism. One partnership webinar has brought in $7,500. Individual podcast and partnership placements have landed $2,000–$2,500 each — repeatedly, not as a one-off fluke.
Why did we all agree to this?
The market didn't get less spammy.
Instead, it got morally lazy.
Look, I'm not defending 5,000 identical, templated emails a day. Heck no.
But somewhere in this correction, "outbound is spam" turned into "outbound is unethical" and "you've gotta be a business making $3M+ a year” or “you’re unconcerned with morals to send cold emails."
Which means not reaching out turned into a safe, virtuous choice.
But — and this is a biggie — you got into business to give specific people a solution to a specific problem.
You built something that helps those people — and you identify those exact people — and you stand by without offering your help while those poor people flounder around, seeking a solution that you have?
Talk about immoral.
Suddenly, this isn't about you being virtuous. Rather, this is about you choosing to stay comfortable inside a little bubble of your own making and actively choosing NOT TO GROW YOUR BUSINESS by reaching out with a solution they're salivating to get.
You know who needs your help.
And if you're NOT sending emails to reach the folks you can help, that's not running a business.
Naw, now you're running a hobby that occasionally makes money.
Did you really start a business to "occasionally make money"?
I surveyed my audience of 4,600 folks and 62% said their single biggest challenge isn't closing.
And — shocker — it isn't even referrals drying up.
It's not having enough conversations with the right people in the first place.
And when I looked at how people currently get clients, two totally different groups showed up.
75% get clients primarily through referrals or word of mouth. They've never built a proactive system, period.
Another 25% have dabbled in outreach, but it's inconsistent. A stop-and-start thing, not a system.
I bet you’re in one of those two groups.
If you are, it’s not your fault that you never learned a repeatable way to start conversations on purpose with the folks you can help.
You get to have that now.
You don't have to choose between algorithm-dependent and spammy. There's a third option.
Two systems, built for two different speeds.
One gets you clients now — engineered conversations, not hoped for. The other builds an evergreen partnership engine that runs in the background.
Which one's yours? Let's find out.
Answer a few quick questions, so I can point you towards the system right for you.
At your limit for answering questions today?
I hear ya.
Click here to see The WARM Client Method: feel-good relevant cold emails for the rest of us.
The WARM Client Method™ →Click here to check out Cambium: borrow other people’s audiences for new clients and email subscribers.
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