The 5 sections of a successful cold email
When I was putting the finishing touches on a custom optimization strategy for a private client inside Growth Multiplier Mentorship, I realized:
Nobody talks about the sections of a cold email.
Not the way I think about them.
In fact, I don't think about them as sections...
Rather, they're containers waiting to be filled with words.
In my mind, there are 5 main containers that occupy specific spots inside a cold email.
Those 5 containers are:
Subject line
Hook
Problem
Solution/intro
Call to action ("CTA")
Between each of those containers is a bridge to allow the reader to flow between each container effortlessly.
I think of a cold email as the island of old Venice.
My cold email reader is walking through the old city, exploring the canals and sipping an espresso.
To effortlessly travel the entire island of Venice, I need to find a bridge to take my reader from one path to another.
My reader doesn't want to swim, take a gondola and they can’t walk on water.
I must provide a bridge to reach their destination: a cozy sidewalk cafe serving the best carbonara.
So, let's talk about what those containers look like inside a real life email.
Here's a partnership pitch email I'm putting the finishing touches on before sending:
Each container is highlighted:
Purple for hook
Dark green for bridge
Red for problem
Dark green for bridge
Bright green for solution
Blue for call to action
Here's the important part of thinking about a cold email in terms of containers and bridges...
It takes the focus away from WHAT you put into that container.
Suddenly, it's not a struggle to find words.
My brain starts thinking bigger to find what I need to put into that container. It's less a question of "what do I say?" and more a question of, "What kind of hooks can I put here?"
Those hooks might look like:
A compliment (btw, my favorite hook to use)
A brag (aka extended compliment) where I talk specifically about a work they created and how it impacted my life or business
Positive feedback on a product of theirs that I bought or used
Referencing mutual friends
Referencing something cool their company is up to
Once I started thinking about the containers of a cold email, it was easier to write.
It became a puzzle.
And the cold email is easier to test as I swap out the insides of one container for new insides.
You're amazing,
Laura
ps
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You might not realize it, but your tech backend is vitally important to running a smooth, stress-free business...
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Whenever you’re ready, here are 3 ways I can help you:
1) Send successful cold sales emails to get new 1-1 clients
Inside the Cold Email Cash Flow Method is my entire cold sales email system.
If you’ve tried a few cold emails and want to get better results, this might be for you. Enroll here.
2) Find your lead to cold email
Discover how to target the right recipient to set your cold email up for success here.
3) Join Growth Multiplier Mentorship and be a case study
I'm putting together a group where I'm going to work with a handful of private clients with their cold & pitch emails.
If you’d like to work 1-1 with me… click here to send me an email and we'll have a quick convo to see if this is right for you.
Featured photo source: Christin Hume