Predictable Revenue
Podcast Show Notes:
In the world of sales development, as is the case with most jobs, there is more than one way to skin a cat.
Getting meetings, reaching quotas, generating pipeline and, ultimately, realizing new revenue for your organization (whatever that company may be) is a challenging process and worthy of a nuanced and varied prospecting methods.
With that said, SDRs, in particular those working in the SaaS and startup realms, typically depend on one method of reaching out to prospects more than any other: the email.
For many, it’s the foundation of prospecting – the place where you can succinctly and persuasively share your company’s value proposition. And everyone is glued to their computer all day while at work, right? Even those prospectors that work the phones regularly often do so in order to leave voicemails reminding their prospects of the emails they’ve been sending.
But despite its status as a core piece of sales development, writing effective emails is hard. Anyone can hit send – how do you actually get people to read your emails? How do you effectively describe how you can help the reader? And, how do you get them to respond?
Enter veteran copywriter turned email conversion engineer, Laura Lopuch. In one campaign prospecting to SaaS companies and startups offering her writing services, Lopuch got a 56% open rate, 9% positive response rate, and closed a $20,000 deal, all from sending only 328 emails (including follow ups).
Not too bad, right?
“I grew my business 1400% in roughly four months, using cold emails alone. That was my entire marketing strategy,” says Lopuch, on a recent edition of The Predictable Revenue Podcast.
“So, how do I tap into that killer growth? That growth you’ve heard of, but never seen. Like Sasquatch – it’s out there.”